The Viral Dubai Chocolate That's Taking Over Singapore
- Monster Day Tours
- 2 days ago
- 7 min read
So, you've probably seen it all over TikTok by now, that satisfying crunch, the gooey pistachio filling oozing out of milk chocolate, and people literally losing their minds over a chocolate bar. Yeah, we're talking about Dubai chocolate. It's become one of those food trends that's impossible to ignore, and honestly? The hype is real. If you're planning a trip to Singapore or you're already here hunting for this sweet sensation, here's everything you need to know about Dubai chocolate and where to actually find it without losing your mind (or your budget).
The Dubai Chocolate Phenomenon
Let's rewind for a second. Dubai chocolate, more specifically, the iconic "Can't Get Knafeh of It" bar from FIX Dessert Chocolatier, didn't just become popular overnight. It became a full-blown global obsession. We're talking 139 million views on a single TikTok video. One video. That's how viral this thing is.
The genius behind it? It's not just about taste (though that helps). It's the entire sensory experience. The chocolate bar combines three elements that just work together: smooth, creamy milk chocolate on the outside, a thick layer of pistachio paste in the middle, and crispy kunafa, that delicate, crunchy Middle Eastern pastry, that creates this perfect symphony of texture and flavor. When you bite into it, you hear it crack, you see the pistachio spill out, and your brain literally gets hit with three different sensations at once. It's social media gold.
The trend exploded so hard that it actually caused a global pistachio shortage. Let that sink in. A chocolate bar created a literal shortage of its main ingredient. That's not just a trend, that's a movement.
Why Singapore Is the Perfect Place to Hunt for Dubai Chocolate
Here's the thing about Singapore: it's basically dessert central in Southeast Asia. The city has always had this incredible relationship with sweet treats and food culture in general. But what makes Singapore special when it comes to Dubai chocolate is that you get options, lots of them. From premium imported bars to locally-made dupes that are actually pretty decent, Singapore's got you covered.
And it makes sense when you think about it. Singapore is a global hub where international food trends hit fast and hard. If something's viral worldwide, you can bet it'll be available here within weeks. Plus, Singaporeans absolutely love their sweets and aren't afraid to queue up for the next big food thing.
The Original vs. The Dupes
Let's be real, the original FIX bar? It's expensive. Like, really expensive. We're talking around SG$51 to SG$65 depending on where you grab it. Most people can't justify dropping that kind of cash on a chocolate bar, even if it is viral. Thankfully, Singapore has a thriving local dessert scene that's stepped in to create alternatives that won't break the bank.
The Original: FIX Dessert Chocolatier
FIX just opened a pop-up at Singapore Changi Airport Terminal 1, and it's only around until January 30, 2026. If you want the real deal and you're heading through the airport anyway, this is your chance. The pop-up features their full lineup including the famous "Can't Get Knafeh of It" bar plus other signature flavors. Word of warning though, you'll need a boarding pass to access it (it's in the departure transit lounge), and yeah, it's pricey.
The Local Alternatives
This is where Singapore's food scene really shines. Local bakeries and chocolate makers have jumped on the trend and created their own versions that are honestly pretty fantastic and way more affordable.
Nova Bakehouse is one of the OG players here. Their Pistachio Kunafe Chocolate bar is SG$25 and comes packed with creamy pistachio paste and crispy kunafa. The balance is actually really good—they nailed the texture play that makes the original so satisfying.
Then there's Fitri Creations over in Sembawang, which genuinely feels like a proper dessert destination. Their bars weigh a hefty 220g (20g more than the original FIX bar, mind you) and also go for SG$25. They've even created a Dubai chocolate-inspired cake at SG$90 if you want to go extra and share with your crew.
Chocoelf is available at FairPrice supermarkets islandwide and their Pistachio Crispy Kunafa bars won't leave you completely broke. They've also got other flavors like peanut butter and speculoos if you want to switch things up.
Then there's the budget-friendly option: 7-Eleven. Yep, you read that right. Selected outlets across Singapore carry Dubai chocolate bars for just SG$12.50—significantly cheaper than the usual SG$22.90 regular price. The Arabian Treatz version they stock is a creamy chocolate and pistachio combo with crispy kunafa that actually holds its own against pricier competitors.
If you want something even lighter to try before committing, Melsburry at FairPrice is your friend. Their 100g bar for SG$12.50 lets you sample the pistachio and chocolate goodness without the full commitment. Perfect for when you're not sure if you'll actually like it (spoiler: you probably will).
Where To Actually Find These Things
Okay, so here's what makes shopping in Singapore for Dubai chocolate actually easy compared to some other countries. It's not hidden. It's not exclusive (well, except for the airport pop-up). You can literally grab most versions from:
Selected 7-Eleven outlets across Singapore (the SG$12.50 deal)
NTUC FairPrice supermarkets islandwide (multiple brands, various price points)
Takashimaya and SGFR for the premium imported options
Local bakeries like Nova Bakehouse and Fitri Creations (mostly online ordering or physical stores)
Specialty chocolate shops around the island
The airport Terminal 1 pop-up if you're flying in or out and feeling fancy.
Real talk: availability does fluctuate because these things sell out fast. So if you spot it, grab it. Don't sleep on it thinking you'll come back tomorrow because chances are, the shelf will be empty.
Dubai Chocolate Meets Singapore Food Culture
Here's something interesting that not everyone talks about—the Dubai chocolate trend actually pairs perfectly with Singapore's food scene. Think about it: Singapore is already obsessed with food experiences that combine tradition, quality ingredients, and that element of sharing and discovery.
Singapore's hawker centres have been bringing people together around food for generations, creating these communal dining experiences that are all about authenticity and flavor. It's the same energy that Dubai chocolate taps into, just on a different level. Both are about indulgence, about experiencing something special, and about the cultural heritage behind what you're eating.
If you're interested in exploring how different food cultures come together in Singapore, checking out places like Maxwell Road or Old Airport Road hawker centres gives you that same immersion into food storytelling. And if you want a guided experience that actually teaches you about the layers of flavor and culture in Singapore's food scene (bonus: actual Michelin-recognized dishes), there are some amazing food tours available.
For instance, experiencing a Michelin hawker food tour lets you dive deep into how different culinary traditions—Chinese, Malay, Indian, and Peranakan—blend together in Singapore's most iconic food spaces, similar to how Dubai chocolate combines Middle Eastern and modern luxury elements.
These kinds of experiences give you that full picture of what makes a food trend not just viral, but meaningful.
Why Dubai Chocolate Went Supernova
Let's talk about why this specific chocolate bar became such a phenomenon while thousands of other products didn't. Part of it is timing. Part of it is that the product itself is literally made for video content—it looks stunning, it sounds satisfying when you bite into it, and it photographs beautifully.
But there's also strategy behind FIX's approach. They didn't panic when the viral moment hit and try to mass-produce their way to meet demand. Instead, they limited supply—500 bars a day released twice daily. This created this appointment-style shopping frenzy. People couldn't buy the original, so they'd post about trying dupes instead, creating even more social buzz. That's not accidental. That's brilliant marketing dressed up as scarcity.
The crunch sound, the way the pistachio oozes out, the rich color contrast between the chocolate and the green filling—it's all designed for ASMR and visual appeal. On a platform like TikTok where videos are maybe 15-30 seconds long, Dubai chocolate is perfect content.
Should You Actually Try It? Our Take
Look, we're not going to lie and say it's going to change your life. It's chocolate with pistachio and pastry. But it's really good chocolate with pistachio and pastry, and there's something kind of fun about being part of a global food moment.
If you're in Singapore, you've got incredible access to both the original and quality local alternatives. The dupes from places like Nova Bakehouse and Fitri Creations are genuinely solid—we're not talking about pale imitations here. They understand what makes the original special and they've captured most of that magic at a fraction of the price.
Try the budget version from 7-Eleven first if you're unsure. If you love it, then splurge on the SG$25 options from local bakeries. And if you're flying out and feeling indulgent, hit up that FIX pop-up at Changi.
Food Trends and Singapore's Position
What Dubai chocolate really shows us is how Singapore sits at this intersection of global food culture and local food heritage. Food trends that go viral internationally hit Singapore hard and fast, but the city also has this incredible ability to adapt them, create local versions, and integrate them into the existing food landscape.
It's the same reason Singapore's hawker culture is UNESCO-recognized—because it's not static. It evolves. It absorbs influences. It creates something new while respecting what came before.
When you're eating Dubai chocolate in Singapore, you're actually part of that story. You're participating in how food culture spreads, adapts, and becomes meaningful across different places and communities. Pretty cool, right?
The Dubai Chocolate Hunt in Singapore
So there you have it. Dubai chocolate in Singapore isn't some impossible-to-find luxury item. It's actually pretty accessible if you know where to look. Whether you go for the premium experience at Changi Airport, the local artisan versions from passionate creators, or the convenient supermarket dupes, you can absolutely get your hands on this viral treat.
The internet might have made it seem exclusive and hard to find, but Singapore's food scene has democratized it. You can experience this global moment without spending a fortune or camping outside specialty stores.
And honestly? That's very Singapore. Take something international, make it accessible, add local flavors and entrepreneurship into the mix, and suddenly you've got something special. Whether it's Dubai chocolate or the incredible fusion you find at your nearest hawker centre, it's all part of what makes Singapore such an exciting food destination.
Ready to join the Dubai chocolate craze? Start small, explore your options, and who knows—you might end up falling down a delicious rabbit hole of food discovery in the process. That's the real treat.
